From Research to Real Life Briefs

Georgetown University Center for Child and Human Development partnered with three state-wide family-to-family centers (Exceptional Children’s Assistance Center in North Carolina, Parents’ Place of Maryland and Parents Reaching Out in New Mexico) in research funded by the Maternal and Child Health Bureau to study how and where families of children with special health care needs sought information, and ways in which family-to-family centers could learn how to reach more families in their states.

The study had three phases: 1) Focus groups with families who had already used their services and with families who had never used the services of a statewide, family-to-family center; 2) Key informant interviews with health care providers and others in the natural support and communication networks of the families in the focus groups; and 3) A communication/ marketing plan directed to both families and those in the communication networks of families, which the centers wanted to reach more effectively.

This series, From Research to Real Life, contains three briefs that share information from each of the three study phases.

View Brief 1: Using Focus Groups to Guide Interventions

View Brief 2: Using Key Informant Interviews to Guide Marketing Plans

View Brief 3: Creating Effective Marketing Campaigns from Data