Toolkit for Community Health Providers: Engaging Ethnic Media to Inform Communities about Safe Infant Sleep
This toolkit presents community health providers with comprehensive guidance on engaging ethnic media outlets to educate diverse communities about safe infant sleep practices and sudden unexpected infant death prevention. The resource also offers practical strategies for understanding target audiences, building relationships with ethnic media reporters, crafting newsworthy stories that resonate with specific cultural communities, and utilizing various media tools. This resource is available as both a web page and a PDF.